Joe Dough is a result of a collaboration between marketing, graphic design, and nutrition majors tasked to create a product made of spent coffee beans. The product has a putty texture infused with a coffee aroma, crafted to ease stress and anxiety. The package design has a calm color palette to reflect the feel users experience when using the product. The logo combines a coffee bean with the movement of the dough to create a modern and approachable feel. By fusing fidget dough with coffee beans, Joe Dough creates a comforting experience with every use.