Flora Coffee Company bloomed from the goal of creating a unique interactive experience while conveniently bringing people together through nature. This brand concept gives customers the opportunity to create bouquets that are uniquely their own while enjoying the cozy environment and amenities of a coffee shop. Flora breaks the feminist cliches tied to floral products by choosing a bold, warm color palette that contains modern references to natural elements in order to appeal to a wide target market. Throughout the brand identity, an eclectic collage is utilized to conform with Flora’s belief of bringing people together through flowers and coffee.